Simon Davies
Simon's latest writings
20 Tips for the Perfect Mailshot
You've heard the classic formula, AIDA: Attention, Interest, Desire, Action. But how do you grab attention, turn interest into desire and prompt an action that's sure to get the phones ringing? Here's 20 tips to ease you through the trauma of getting strangers excited: Grabbing the reader's attention... Short of saying "Hey, you!" at the top of the page, how can you get more than a passing glance from a... (posted by Simon 5 years 334 days ago.)
You've heard the classic formula, AIDA: Attention, Interest, Desire, Action. But how do you grab attention, turn interest into desire and prompt an action that's sure to get the phones ringing? Here's 20 tips to ease you through the trauma of getting strangers excited: Grabbing the reader's attention... Short of saying "Hey, you!" at the top of the page, how can you get more than a passing glance from a... (posted by Simon 5 years 334 days ago.)
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